The Office Mechanic: Fixing Your Physical Space to Drive Business Success
Let me tell you about two recent times that I’ve taken my car in to be serviced . . .
The first time, I pulled in to a quick-stop place because I needed to have my oil changed. I was curtly greeted by a man in oil-stained pants who smelled of cigarette smoke. While he fumbled through a pile of wrenches, he called over his shoulder that I could go sit in the waiting area. I entered to find stale coffee cups sitting around, gum stuck to four month old magazines about horse training, and a slight odor trickling in from the attached restroom. (And, if the windows had ever been washed, I’d have been AMAZED!) I was grateful that I was only there to have my oil changed.
About 15 minutes later, the man entered. I went with him to check out and he couldn’t find my slip, because it was buried underneath the mountain of papers near the register. And then, I was super irritated when he couldn’t find my key! I left feeling grumpy and like I needed a shower.
Not wanting a repeat experience, when my A/C started to act up, I asked for a referral from a friend and headed over to a second mechanic to have my car fixed. When I entered, I was greeted by a pleasant man who was dressed in a clean uniform and was seated at a tidy desk. He asked me all of the basic information about my car, printed it out, brought it to the mechanic assigned to my job, came back and gave me a time estimate for the repair. Then, he asked if I’d like to wait in the waiting room or be driven somewhere. I opted for the waiting area, which was furnished with clean couches, had an actual coffee table with a variety of reading material, a super clean play area for kids, wifi and was nice and bright. (I actually got a bit of work done while waiting.)
When my car finished, the young man from the desk escorted me back to the front, reviewed the work that had been done with me (as he had records stored with my file on the computer), and rang me up quickly. In fact, he even called the next day to make sure all was well with the repair!
Any thoughts as to why I may be sharing my auto woes with you? What might this have to do with business organization?
Both of these mechanics did quality work on my car in a reasonable amount of time. What differentiated the second from the first was the overall experience. In the second situation, I trusted that the people working there knew what they were doing simply because they seemed to know based on my observations of how they worked. I was also comfortable being there because the space was tidy, organized, and well thought out. In the end, this means that despite a job well done on both parts, the second mechanic will get my repeat business and referrals.
The lesson here is that your surroundings matter a great deal to the success of your business! It’s important that your business’ surroundings instill trust and provide a calming, positive experience for your customers.
So, spend a moment looking around your own workspace/office. Which of these mechanics do you resemble today? Are you the first mechanic with the sloppy checkout area and smelly restroom or the second with the computerized system and useable waiting area? Ask yourself:
- Do you have a clean and tidy customer service point – be that a front desk, foyer, etc.?
- Or, if you work mostly by email or online, are there changes that you could make in your communication that would provide the same level of trust, reassurance, and customer service that an offline business provides simply by looking tidy?
- If a customer walks in unexpectedly or calls by phone, can you put your hands on their information before they even realize that you’re thinking about it?
- Do you have a process in place to get the critical information from your customer only ONE time?
- Do you have a way to track customer requests/projects/complaints/etc. so that you can provide status upon request?
- If a customer needs a basic form, brochure, or office supply, could you immediately offer it?
- Is your desk or work area set up to aid your business processes?
- Are there physical changes you could make to your space to make it more pleasant for clients?
Spend a few minutes thinking about these questions and addressing any areas that need improvement, because when you have an organized space and processes in place to handle all common customer issues in a quick and effective manner, you are telling the customer, “I am ready for your business and I am prepared to help you in the best way possible.” You instill trust in your abilities even before you begin a job. You create a good memory for the customer, which will bring them back or provide referrals.
In fact, I’d go so far as to say that the physical state of your office is an extension of all of the most valuable components of business success, from quality customer service to profitability!


